WPP-Scangroup is a subsidiary of WPP and is listed on the Nairobi Securities Exchange. It is the largest marketing and communication group operating a multi-agency model across multiple disciplines in Sub-Saharan Africa. The group comprises the ad agencies Ogilvy & Mather, SCANAD, JWT and BluePrint Marketing; media firms GroupM, MediaCom Africa, Mindshare and MEC; public relations agencies Ogilvy PR and H+K Strategies; market research agency Millward Brown; specialty communication firms Roundtrip and Geometry Global; and digital companies OgilvyOne, Squad Digital and SCANAD Digital. In all, over 1200 people are employed across the various organizations.
WPP-Scangroup is listed on the Nairobi Securities Exchange. In terms of physical presence, the group has presence in 25 countries in Sub Saharan Africa. Majority-owned offices in Ghana, Kenya, Nigeria, Rwanda, South Africa, Tanzania, Uganda, Zambia and minority owned operations in Burkina Faso, Cameroon, Gabon, Ivory Coast, Namibia, Senegal and Zimbabwe. The group also has affiliate partners in Botswana, DRC, Congo Brazzaville, Madagascar, Malawi, Mauritius, Mozambique, Niger, Reunion and S. Leone.
Video WPP-Scangroup
History
Scangroup Limited was incorporated in Kenya as a private limited liability company on 26 January 1999 under the name Media Initiative East Africa Limited. In October 2005 the company changed its name to Scangroup Limited. Scangroup listed on the Nairobi Securities Exchange on 29 August 2006 and is currently the only marketing services company listed on the exchange. In late 2013 Scangroup became a subsidiary of WPP and subsequently the company renamed itself to WPP-Scangroup Limited on 15 June 2015.
Maps WPP-Scangroup
Ownership
Since 2006, the company stock is listed on the Nairobi Stock Exchange, where it trades under the symbol:SCAN. Its largest shareholder is the WPP Group, controlling 50.10% of the issued share capital of Scangroup though its subsidiaries Cavendish Square Holding BV and Ogilvy South Africa. As of May 2014, the ten largest investors in the company were:
WPP-Scangroup Companies
The companies within Scangroup include, but are not limited to the following:
- Ogilvy Kenya Limited, Nairobi, Kenya
- Milward Brown East Africa Limited, Nairobi, Kenya
- Ogilvy Africa, Nairobi, Kenya
- O&M Africa BV, Netherlands
- Hill & Knowlton East Africa Limited, Nairobi, Kenya
- Ogilvy Tanzania Limited, Dar es Salaam, Tanzania
- Redsky Limited, Nairobi, Kenya
- Scanad Kenya, Nairobi, Kenya
- Scanad East Africa Limited, Nairobi, Kenya
- MIA Mauiritius Limited
- J. Walter Thompson Kenya Limited, Nairobi, Kenya
- Squad Digital Limited, Nairobi, Kenya
- Mediacompete East Africa Limited, Nairobi, Kenya
- Grey East Africa Limited, Nairobi, Kenya
- Scanad Uganda Limited, Kampala, Uganda
- Scanad Tanzania Limited, Dar es Salaam, Tanzania
- Roundtrip Limited, Nairobi, Kenya
See also
- WPP Group Plc
- Ogilvy & Mather
- Nairobi Stock Exchange
- Economy of Kenya
References
External links
- Profile At Google Finance
- Website of Scangroup
- Website of WPP Group Plc
- Website of Squaddigital Limited
- Scangroup Launches Digital Advertising Division
Source of the article : Wikipedia
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