Babybel is a brand of cheese sold internationally, which is very similar to Edam cheese and is prepared in a similar way. The Bel Group introduced Babybel in 1952, and in 1977, Mini Babybel was launched in France. In 1979, Mini Babybel was launched in the United States, under the Laughing Cow umbrella brand. As of 2011, Mini Babybel is sold in North America, South America, Europe, Africa, Australia, and Asia.
The brand is marketed as a natural, convenient snack. Flavors distributed in the United States are created in Leitchfield, Kentucky and Brookings, South Dakota.
Video Babybel
Product
Mini Babybel is known for its packaging, consisting of a netted bag in which each piece of cheese is encased in wax, with an outer cellophane wrapper. Numerous flavors of Mini Babybel are offered across the world.
Flavors
- Cheddar - Black (CA, US), Orange (AU), Purple (ES, UK)
- Edam - Red
- Edam Light - Blue, Dark Red (AU, FR, UK)
- Emmental - Yellow (CA, ES, GR)
- Gouda - Brown (CA, US), Yellow (UK)
- Mozzarella - Green (CA, US)
- Sharp Original - Purple (US)
Products
- Babybel Maxi - Edam only (FR)
- Babybel Tranches - Edam only (FR, BE)
- Mini Babybel (EN, FR, US, CA, ES)
- Mini Babybel Mini Roulés - Edam only (FR)
Maps Babybel
Advertising
Outside the United States, an advertising jingle associated with the product plays on the lyrics of the song "Barbara Ann" by The Regents. Use of said jingle started in France in the end of the 1970s, and then emerged to other parts of Europe by the start of the 1990s. They tout the product as an "always on the go and ready for anything" snack cheese.
As of 2012, a recording of the song "Get in Line" by I'm from Barcelona has been used in their European adverts, where the band re recorded the song with a children's choir. In August 2012, there was controversy over its promotional use of the French slogan "Des vacances de malade mental" ("having a mental holiday", or literally "holidaying like a mentally ill person") which was deemed offensive to people with learning difficulties or mental illnesses.
References
External links
- Mini Babybel websites: France, United Kingdom, Netherlands, United States,
- Groupe Bel official website
Source of the article : Wikipedia
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